Kumon

CASE STUDY

Web-Translations与公文式（Kumon）的合作关系始于2013年，为其提供8种语言方向的翻译和搜索引擎结果优化服务

Kumon is the UK’s largest supplementary education provider, offering maths and English tutoring to help children progress and reach their potential.  Founded in Japan, and with centres around the world, Kumon is a truly an international organisation.

Web-Translations has worked with Kumon since 2013, helping them to communicate internally, and to extend their international market share with localisation and SEO services.

 

7+ years

working together

SEO

focus

What I really appreciated while working with Web-Translations on translations for our website backend system was the quick actions that they always took. Also, the questions that they sent back regarding our project showed that they really pay full attention and think about how to provide the best result. The team is always friendly and also help with short-notice requests.

Silvia Wekking, Online Marketing Coordinator
Kumon Deutschland GmbH

挑战

  • Localising a wide range of content types, including website content, internal reports, external marketing brochures and metadata
  • Variety of file formats
  • Translating different subject areas with specialised terminology
  • Communicating Kumon’s core values to 8 different target markets
solution

对策

  • Expert project management team specialised in website and marketing content
  • Use of specialised software to translate different file types
  • Selection of linguists from our pool of trusted and vetted translators who are suitably specialised: IT/technical, marketing, education, SEO and more
  • Partnership approach to projects between Kumon and Web-Translations to ensure key messages are communicated in a way that is both in line with corporate strategy and sensitive to local culture
  • A responsive account manager to discuss ideas and update the team at Kumon
results

成果

  • A well-localised, well-optimised website that has helped to increase Kumon’s market share
  • Successful coordination of projects with multiple contacts based in different offices and countries
  • A happy client who has worked with Web-Translations for more than 5 years

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