Outokumpu

Caso práctico

Hemos localizado el extenso sitio web de Outokumpu en chino simplificado, italiano, alemán y finés.

El caso práctico en inglés: Outokumpu

#1 SERP

for "高强度不锈钢摩托车车架"

CMS

websites in 4 languages

¿El desafío?

    • Deal with massive scale of the website
    • Work with Outokumpu’s CMS (originally Episerver, later SharePoint)
    • Ensure a flawless visitor experience
    • Engage with a wider audience
solution

¿La solución?

    • Consulted with Outokumpu over relevant content for translation
    • Put together an in-house Projects team with experience of working with Episerver and Sharepoint
    • Tested user interface
    • Built a social media presence by creating blog posts based on Outokumpu’s research publications
results

Los resultados

    • Localised content is relevant to the target markets
    • Website content can be managed and updated in the same way as the English website
    • There is a seamless experience for visitors to the localised Outokumpu websites
    • Embracing Social Media has helped Outokumpu connect with their online audience

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