Burner Flame Technology

CASE STUDY

French and Chinese localisation of website selling high intensity gas burners.

BFT is a gas combustion engineering company, with particular expertise in the fields of combustion engineering and energy efficiency. They provide high intensity gas burners and associated equipment to the metal joining, glass, plastics, food and engineering sectors.

BFT has a simple seven page website. Although they wanted to maintain the simple structure of the website, they recognised the need to compete on an international level, as increasing competition from Asian markets meant that as a manufacturing company in a specialised sector, they needed to find ways of reaching new markets.

Web-Translations worked with BFT to translate and localise their website for the French and Chinese markets and also provided online promotion to help BFT increase website traffic and make better use of their online presence to advertise their products.

250%

traffic increase in 12 months

55%

of traffic now non-English

I am more than happy with the services provided by Web-Translations. The original reason for choosing Web-Translations was for the Chinese localisation of our website. This expanded into providing a design update of our website and further localisation. The services needed to increase website traffic and worked very well.

Alan Davies, Managing Director
Burner Flame Technology

The Challenge?

  • To win new business from non-English markets
  • To increase website traffic and accessibility
  • To generate awareness of BFT’s services in the Chinese and French markets
  • To provide an all-in-one service for language and technology
solution

The Solution?

  • Use of a Web-Translation localisation package; an end-to-end language and technology solution
  • Translation and localisation into Chinese and French
  • Basic online promotion (search engine and directory submissions) to increase website traffic
  • Recoding of the web site to XHTML for website accessibility standards compliance
results

The Results.

  • BFT can now take and fulfil international orders
  • Total traffic to the BFT website increased by 250% within 12 months and page impressions doubled
  • English visitors now account for just 45% of traffic to the BFT web site
  • 30% of visitors to the website come from China and 20% from France
  • BFT receives daily enquiries from all over the world

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