Social Media & eCommerce

Social media and today’s consumers go hand in hand. Consumers like to shop, read reviews and compare prices online. In fact, 71% of online shoppers rely on social networks to inform their buying decisions.

As a consequence, eCommerce sites can benefit from the time that consumers spend on social networks. Specifically, this can be done by allowing social logins and sharing.

Social Logins 

Firstly, it is a great idea to provide the option of logging in with a social media account. Or perhaps enabling this function at the checkout. Given that 86% of users report being bothered by having to create accounts on websites, enabling social logins on your site can help to reduce the shopping cart abandonment rate.

Interaction

Furthermore, opening up social interaction on your site will drive more traffic. It will make you more relevant to your customers. Allowing shoppers to use social logins and share your content furthers your online reach. It also creates the opportunity for customers to spend more time on your pages. By enabling user-generated content like reviews and comments, you can double the amount of time visitors spend on your site each session. You can take advantage of this extended interaction time to learn more about your visitors and make them more likely to return.

Statistics

• As of 2022, 57.6% of the total world population are active social media users.
• In 2019, 81% of shoppers researched their products before purchasing.
• In 2021, 77% of consumers ‘always’ or ‘regularly’ read reviews when browsing for local businesses.

Social Media helps you not only to connect, but to really engage with your target customers in the space they actively choose to spend time in. To engage with a consumer audience, the main networks to focus on are: Facebook, Twitter and LinkedIn. Our Social Media experts can help you to create a targeted strategy.